We’ve reached a critical point in the evolution of B2B marketing where the business buyer has become a design buyer. Read more…

Learn about the psychological superpowers of storytelling in marketing.

Explore how B2B companies can leverage storytelling in their visual brand and marketing efforts.

Kinesis has many clients who are in the financial industry. Recently, a client sent me an article that appeared in the Journal of Accountancy. The article discusses the importance of websites for accounting firms. Many accounting firms are revamping their marketing efforts and redesigning their websites because they want to attract and retain clients. But […]

Using Social Media to Hire Top Talent I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites or entirely separate […]

Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners.

News Flash for Business Owners: Your employees are your most under-utilized, leverageable and accessible asset in your company. Every day, your employees interact with people on the phone, at meetings, in the halls, and on their computer. When they leave your facility, they go to stores, restaurants, gyms, banks, and bars. They call, text, post, […]

2018 has been an exciting year for Kinesis and our clients! Take a peek at some of our favorite projects we worked on this year.

Many businesses find that the “next best” marketing strategy falls short. Hear from Susie Wittbrodt on why following the herd can be dangerous when it comes to your marketing.

Co-Founder and CEO of Kinesis Shawn Busse joins Jay Goltz of Artists Frame Service and Laura Zander of Jimmy Beans Wool to discuss how building a business is about more than just the marketing.