In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Maybe it’s Not the Marketing
I think the number one challenge right now is that it’s really easy to commoditize a business model. As a result, most businesses aren’t focused enough on being remarkable in some way. They often focus what they think is remarkable on the thing that’s actually easily copied by others.
Co-Founder and CEO at Kinesis
Co-Founder and CEO of Kinesis Shawn Busse joins Jay Goltz of Artists Frame Service and Laura Zander of Jimmy Beans Wool to discuss how building a business is about more than just the marketing.
21 Hats is an online community for business owners and entrepreneurs looking to compare notes, share wins and losses, and learn from one another.
Hosted by Loren Feldman, the 21 Hats Podcast spotlights seven entrepreneurs as they navigate the challenges of building and maintaining a successful business amidst the backdrop of a pandemic. The weekly roundtable covers topics spanning sales and profitability to recruiting and retention, featuring candid insights from established business owners.