As businesses begin to recover from the recession, many are using this time to ask hard questions about exactly how they run their organization. For better or worse, the downturn forced many owners to downsize their internal teams and restructure which roles would be handled by employees and what duties could be outsourced. In this […]

In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.

It’s essential to have multiple methods of driving new customers to your business. One of the most common metaphors that I use to describe effective marketing is a bicycle wheel. There is the hub at the middle with many spokes radiating out in all directions. The hub is your company and the spokes are all […]

This morning on NPR, I heard Federal Reserve Chairman Ben Bernacke warn us that the U.S. economy faces “numerous difficulties.” For most of us, this isn’t news. People are being increasingly careful where they spend their dollars. As a business owner or a marketing professional, it’s important to remember that the ups and downs of […]

Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated — and why they shouldn’t be.

We asked Hammer and Hand to share some of their business experiences and marketing insights.

I think we’ve all got the memo: the economy is in the toilet. Yep, it’s more than just housing and automakers. The current recession has reached into nearly every nook and cranny of our diverse economy. Quick to React Many businesses have a knee-jerk response to a downturn – cut the marketing budget. Or, more […]

At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]

Learn about talent, recruitment, and the importance of marketing when it comes to building a great workplace and accelerating your company growth.

Kinesis Strategist Marcella Vail was awarded the Master of Marketing (Marketer of the Year) Award for the AMA PDX Chapter!