In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Kinesis Honored as B Corporation’s “Best For The World”
If you're familiar with Kinesis, you probably know that we have been a proud B Corporation since 2016. This certification aligns closely with our core values of Share the Good, Do the Right Thing, Build to Last, and Think Big – and our ongoing commitment to great workplaces and social and environmental consciousness.
This year, Kinesis is proud to be honored as B Corporation's "Best For The World" in 2018!
We are being recognized in the Workers Category, which B Corp summarizes as:
"From hiring practices to employee engagement, companies can make a large impact on the lives of their workers well beyond the work hours. Take, for example, companies using fair-chance hiring policies and giving formerly incarcerated people the opportunity to start careers. Or businesses that form as worker-owner cooperatives, or decide to sell to employee stock ownership plans to give workers a financial and responsibility stake in the business. These types of practices abound in our list of Best For The World: Workers honorees.
To be a Best For The World: Workers honoree, a company is assessed for its relationship with its workforce. The B Impact Assessment Workers category measures how the company treats its workers through compensation, benefits, training and ownership opportunities provided to workers. The category also focuses on the overall work environment within the company by assessing management/worker communication, job flexibility, corporate culture, and worker health and safety practices."
We could not be more excited to share this honor with so many outstanding businesses. Thanks for celebrating with us!