At Kinesis, we’re not your typical marketing firm – our philosophy extends to all corners of your business. Learn more about this fundamental approach from our CEO Shawn Busse.
Kinesis hosts regular learning events, and also partners with peer organizations. Check out some of our favorite topics and past events below.
Areas of Expertise
Our CEO, Shawn Busse, explored the things we take for granted about business at the 2019 Annual B Corp Conference. He addressed the the question of: why, if businesses are made of humans, we are still operating on fundamentals born of machines and assembly lines, offering a new approach.
At the annual Oregon Economic Development Association conference, Strategist, Jeff Wester, spoke about the Power of Storytelling. Jeff gave insights on how to create a marketing plan and brand for a business’ community, target industry, or redevelopment site. We also led a workshop on leveraging community and business assets to tell meaningful stories.
In this workshop, we explored how to position your business for success in a recession environment: finding profitable market space, protecting margins, and forging connections with right-fit customers.
With the Pacific Northwest Defense Coalition, we hosted an interactive workshop at the Kinesis office focused on the stages a prospective employee moves through before deciding to apply with your company, and how businesses can capitalize on each step.
Our CEO, Shawn Busse, spoke at the Association of General Contractors (Oregon Chapter) at their 2018 Annual Conference. Against the backdrop of a talent crisis in the skilled trades, he provided strategies for business leaders to sustainably grow their teams.
Put on by Oregon Manufacturing Extension Partnership, this annual Summit brings together manufacturing leaders from across the state to discuss the future of the industry. Kinesis was featured in a breakout session on how to stay relevant in a constantly changing marketing landscape.
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Shawn founded Kinesis in 2000, on a mission to radically transform how businesses think about marketing, culture, and growth. Now a renowned speaker and author, today he helps business owners and leaders to reinvent their companies through Marketing from the Inside Out® – a core business philosophy that starts with a focus on mission, vision, and values. His book, Marketing From the Inside Out, is available on Amazon.
Andrea’s superpower is asking the right questions. As a strategist, she distills insights from data, story, and context to develop strategies that drive business outcomes. She draws on her experience in diverse markets and organizational structures to uncover what makes each business remarkable and how to leverage it for impact and growth.