Articles

The right way to set a marketing budget

From small businesses to multi-million dollar corporations, we can all agree that marketing is essential to your profitability and growth. In the race for market share, marketing efforts are like Nike shoes and Gatorade – they provide your company with the fuel and support you need to generate sales. But as you go about trying […]

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How to Ace the ‘About’ Page on Your Website

Make a great first impression Companies only have one chance to make a strong first impression, which is why it is essential to put your best face forward—not just in your interpersonal interactions, but with your website content, as well. Nowhere is this truer than on your company’s ‘About Us’ page. Most likely, you already […]

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Craft a company vision to achieve your business goals

A vision keeps you focused. I love running. It occupies my thoughts throughout every day. I spend more time than I care to admit researching and building training regimes. Like most runners, I am passionately opinionated about running gear. Just talking about running sends me into state of euphoria. I even have 26.2 (the length […]

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10 Secrets to Being a Happy Entrepreneur

Note: This post first appeared at Business2Community Make the choice to be happy Being a business owner is an incredible journey. It is thrilling to build a company, shape the future, fuel economic growth, sell your offerings to thrilled customers, and create a team of remarkable people. It can also be demanding, overwhelming, frustrating, and very […]

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Strategies the Best Managers Use to Keep their Team Engaged

The best managers build great teams The best managers can’t be defined by specific personality characteristics. While some of them are calm and soft-spoken, others could be more accurately described as a extremely extroverted and wildly enthusiastic. Regardless of their personality, the very top leaders have something in common – they drive bottom-line results for […]