Two of my business passions are manufacturing and brand authenticity. I believe in making things right, and being honest, credible, and sincere in marketing. As a native Oregonian, and Portland marketer, it’s a subject that hits close to home. Which is why a recent article in Oregon Business magazine caught my eye… Made in the […]
One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations.
According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings.
As an online marketing consultant, I am always on the lookout for new online marketing strategies and tactics for increasing Kinesis clients’ online visibility. And as I’m sure you’ve noticed, there are a lot of companies out there screaming about search engine marketing, search engine optimization, paid search, etc (just check your email junk folder). […]
Social media is for teenages and musicians, right? Wrong! Facebook recently topped 400 million users, with over half of them logged in each day. See how groups like the National Association of Accountants for Cooperatives are looking to leverage this powerful tool.
Leverage your site to capture leads When clients come to Kinesis and ask us to design a website for their company, they often don’t know of all of the exciting ways to leverage their website to capture leads, build customer loyalty, and differentiate their company from the competition. So, to help give you ideas, here […]
Kinesis clients are asking the big questions: “What is the ROI of Social Media? and “How do I measure the ROI of social media?” And these are great questions that companies should be asking. Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, […]
There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.” […]
My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100% What does this mean for your business? […]
Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd! As a quick follow-up to the event, I’m posting a copy of Wendy’s presentation (PDF Slidesare) and the video “Social Media Revolution” – a fantastic overview of what’s going […]