Musings on

marketing

By November 17, 2010

Pendleton Mills and Levi’s Pull the Wool over our Eyes

Two of my business passions are manufacturing and brand authenticity. I believe in making things right, and being honest, credible, and sincere in marketing. As a native Oregonian, and Portland marketer, it’s a subject that hits close to home. Which is why a recent article in Oregon Business magazine caught my eye… Made in the […]

By October 12, 2010

Tips to Help Your Website Sell

One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations.

By August 4, 2010

Mail and E-mail are the Most commonly Used Media for Marketing

According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings.

By June 18, 2010

Your Website is For People First, Not Search-Engine Spiders

As an online marketing consultant, I am always on the lookout for new online marketing strategies and tactics for increasing Kinesis clients’ online visibility. And as I’m sure you’ve noticed, there are a lot of companies out there screaming about search engine marketing, search engine optimization, paid search, etc (just check your email junk folder). […]

By May 12, 2010

Social Media for Accountants: Presenting to the NSAC

Social media is for teenages and musicians, right? Wrong! Facebook recently topped 400 million users, with over half of them logged in each day. See how groups like the National Association of Accountants for Cooperatives are looking to leverage this powerful tool.

By January 26, 2010

10 Ways to Improve Your Website to Attract More Business

Leverage your site to capture leads When clients come to Kinesis and ask us to design a website for their company, they often don’t know of all of the exciting ways to leverage their website to capture leads, build customer loyalty, and differentiate their company from the competition. So, to help give you ideas, here […]

By January 4, 2010

Want to Know the ROI of Social Media?

Kinesis clients are asking the big questions: “What is the ROI of Social Media? and “How do I measure the ROI of social media?” And these are great questions that companies should be asking. Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, […]

By December 21, 2009

Marketing to Seniors and Baby Boomers? Use Internet Marketing and Social Media to Reach Them!

There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.” […]

By December 18, 2009

Choosing your words wisely: Rules for web writing and SEO

My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100% What does this mean for your business? […]

By December 4, 2009

The Social Media Revolution

Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd! As a quick follow-up to the event, I’m posting a copy of Wendy’s presentation (PDF Slidesare) and the video “Social Media Revolution” – a fantastic overview of what’s going […]