Musings on

marketing

By January 12, 2015

10 ways to grow your business

It’s a question that companies in all industries, of all sizes ask: what are the best ways for me to grow my business? And, when you are trying to grow your company, it’s easy to put all of your focus on bringing in new leads. However, there are actually a lot of things that you already have in place that can help you […]

By November 5, 2014

How to write a marketing plan (and why it’s important)

With 2015 fast approaching, now is the time to start thinking strategically about your company’s marketing approach. Learn why a marketing plan is important, and how to write one for your business.

By July 31, 2014

Why your marketing isn’t working

Unsure why the marketing tactics you used last year are falling flat the next? Marketing is dynamic, complex, and in a perpetual state of flux. Read how the marketing landscape shifts from year to year, and how your business can stay ahead of the curve.

By July 30, 2014

7 Ways to Generate Leads at Trade Shows

Trade shows and exhibitions tend to be one of the most expensive forms of marketing, which is why some businesses (particularly small businesses or start-ups) get discouraged when it comes to the cost. However, many don’t realize how lucrative these events can be if the right steps are taken to prepare your team and generate […]

By June 11, 2014

The right way to set a marketing budget

From small businesses to multi-million dollar corporations, we can all agree that marketing is essential to your profitability and growth. In the race for market share, marketing efforts are like Nike shoes and Gatorade – they provide your company with the fuel and support you need to generate sales. But as you go about trying […]

By April 14, 2014

How to Ace the ‘About’ Page on Your Website

Make a great first impression Companies only have one chance to make a strong first impression, which is why it is essential to put your best face forward—not just in your interpersonal interactions, but with your website content, as well. Nowhere is this truer than on your company’s ‘About Us’ page. Most likely, you already […]

By April 7, 2014

Twitter for Online Marketing: 10 Things You Must Change to Gain More Twitter Followers

If you plan to use Twitter for purposes of online marketing, you’d naturally want to get as many active followers as possible. Towards that end, one thing you need to remember is that Twitter users take only seconds to decide whether they’ll follow a business  or not. This means your brand or business needs to […]

By January 16, 2014

The Best Use of Social Media (That Most Businesses Ignore)

Social Media: Part of Customer Service We’ve been told that the most important business tenant to emerge from social media is that “customer service is the new proactive marketing.” Indeed, social media – be it blogging, tweeting, Facebooking or photo sharing – has given businesses a direct conduit to customers. Instead of traditional marketing, where businesses […]

By November 18, 2013

Mirror, Mirror – The High Cost of Ugly in B2B Marketing

Like many entrepreneurs, I bootstrapped funding for my first business. Part of saving money meant doing everything myself, including (shudder) building our first office computer. Of course the established firms had no time for such nonsense – they purchased cutting-edge machines that looked a lot like this: Over the years we’ve seen the PC industry […]

By September 11, 2013

Leveraging LinkedIn for Business: Three Steps to Boosting Visibility

We’ve said it before (and we’ll probably say it again), LinkedIn is all about connecting. But, leveraging LinkedIn for business requires more than simply building your professional network. It’s not the one with the most connections who wins, but the one who nurtures their network with interesting content on a regular basis. After you’ve taken […]