The ugly truth is that marketing plans suck. This year, leave the heavy three-ringed binder behind.
Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.
What actually is a brand, and what are its different components when executed well? Learn what makes up this crucial company asset. (Hint: It’s much more than just a logo.)
*Note: This is Part II of a two-part series. Be sure to read Part I to learn about the psychological superpowers of storytelling in marketing! Across centuries, around the globe, and in every culture, humans have told stories to share, remember, and understand the world around us. Stories can be told by a tribal elder sitting around […]
*Note: This is Part I of a two-part series. In Part II, we explore how B2B companies can leverage storytelling in their visual brand and marketing efforts! Sit down, and let me tell you a story. President Theodore Roosevelt was an avid bear hunter – and in 1902, took a hunting trip with Mississippi […]
Are you struggling to connect with qualified leads? If you’re like most B2B companies, getting through to decision makers (who hold the purse strings and the authority to approve the big project you’re hoping to get) can be challenging. C-level execs are typically quite well guarded. They are challenging to reach through email or on […]
Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]
Your Remarkable Selling Point – or RSP – is a focal point that defines your company’s unique position in the marketplace. It’s a competitive stake in the ground that allows you to avoid the trap of trying to please everyone and – instead – bring delight to your ideal customers. Your RSP is not about […]
Recently, I was reading a 2014 Deloitte study of organizations with a highly-engaged workforce. And I was struck by a story they told. It is an incredible showcase for the power of an organization’s purpose (what Simon Sinek calls your Why). In the study, researchers found that companies with highly-engaged employees emphasize a core purpose that does not […]
Business leaders tend to run into one of two problems when attempting to accelerate company growth: 1) They need more leads or 2) They need better people. Many are quick to turn to marketing to solve the former, but few realize that marketing actually plays a key role in both – filling the sales funnel […]