In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Your Thanksgiving Reading List
The fourth Thursday of November is almost upon us, and ‘tis the season for Norman Rockwell-style dinner tables, visiting relatives, and cozy evenings by the fire. We wish you the happiest of Thanksgivings and hope you’re able to spend some time relaxing on this long weekend.
That said, if you’d like to steal away for some “you” time and leverage these extra hours to brush up on your leadership skills, we wouldn’t blame you.
So, if you’re looking for reading material (or for that matter, any inspiring resources to jump-start your business game in 2019), check out our Thanksgiving Reading List!
Share The Good: Resources to Inspire Leaders
If you’re familiar with Kinesis, you probably know that we believe in Marketing From the Inside Out® — our core business philosophy which starts with the core of your company and gravitates outward. So, for this list we’ll be focusing on Step 1: Defining your remarkable business identity.
Marketing From the Inside Out, by Shawn Busse & Wendy Maynard
At the risk of sounding self-serving, it just so happens that Kinesis has written a book which outlines our unique business philosophy — and helps business leaders build a foundation of mission, values, and vision to craft a marketing plan that works.
Start With Why, by Simon Sinek
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. Learn how to grow a business centered around inspiration.
Blue Ocean Shift, by W. Chan Kim and Renee Mauborgne
The essential follow up to Blue Ocean Strategy, this book shows you how to move beyond competing, inspire your people's confidence, and seize new growth — taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
Purple Cow: Transform Your Business by Being Remarkable
What do Apple, Starbucks, and Dyson have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers — Pricing, Promotion, Publicity — aren't working anymore. It's time to add a new P — the Purple Cow.
The Small Giants community is comprised of companies led by purpose-driven leaders who believe that success is about growing a business with purpose. Their blog is filled with inspiring articles about how to grow your business the right way.
Friday Forward, by Robert Glazer
Friday Forward started as a personal note from Robert Glazer to his colleagues, to provide inspiration around the concept of improvement and growth in all areas of their lives, challenge their self-limiting beliefs, and realize their true potential. Today it reaches over 100,000 people in 50 countries.
Blue Ocean Strategy
Much like the book, Blue Ocean Strategy is the pursuit of differentiation to open up a new market space and create new demand. Their blog is based on the view that market boundaries and industry structure can be reconstructed by the actions and beliefs of industry players.
How I Built This
Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs, and idealists — and the movements they built.
Masters of Scale
Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock partner Reid Hoffman sets out to describe and prove theories that explain how legendary leaders take their companies from zero to a gazillion in ingenious fashion.
TED Radio Hour
Guy Raz explores the emotions, insights, and discoveries that make us human. The TED Radio Hour is a narrative journey through fascinating ideas, astonishing inventions, fresh approaches to old problems, and new ways to think and create.
Happy Thanksgiving, from our family to yours — and happy learning!