Marketing From the Inside Out
Transformational Growth for Purpose-Driven Leaders
By Shawn Busse & Wendy Maynard
Running a business is no small task – and the odds are against you. 95% of businesses fail to reach $1 million in revenue; only 0.001% make it to $5 million. Unfortunately, there isn’t a road map or owner’s manual to help navigate this thorny maze… so we went ahead and wrote one.
We are proud to announce the launch of Marketing From the Inside Out – the culmination of our decades of working with clients, and our fundamental philosophy for how to run a business the right way (and succeed!).
In this book, you’ll learn how to:
- Connect the dots between your Mission, Vision, and Values and sustainable growth
- Hone your core purpose with a One-Word Mission™
- Shift your emphasis from “more clients” to “Dream Clients”
- Reduce employee turnover and grow your talent pool
- Differentiate your company, even in a crowded marketplace
- Build an effective and actionable marketing plan