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what
we do

We catalyze the success of your organization by unleashing its potential for growth. Built on decades of experience working with small businesses, our approach focuses on three key areas proven to accelerate your transformation: Brand, Culture, and Business Development.

kinesis staff facilitating proprietary way exercise with post its on whiteboards

Small businesses think big.

It's easy to imagine your small business as an org chart made up of parts and pieces. You probably even describe challenges as discrete issues like, “We need help with marketing” or “We can’t find candidates.”

But the fact is, strategic problems rarely live in silos. Our team understands the big, interconnected challenges leaders face every day. Kinesis helps you realize your full potential with a focus on three areas of greatest opportunity:

Brand & Marketing

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You’re doing something remarkable in your industry — so why doesn’t anybody know about you? Or maybe your business has matured over the years, but you still have the same logo your cousin designed in their garage. Whatever the case, we can evolve your brand and put you in front of the right people, in the right way.

Examples of this work include:

  • Visual Identity, Naming, & Messaging
  • Website
  • Positioning for Higher Margin
  • Marketing Program & Assets

People & Culture

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It’s no secret that the difference between a thriving company and a failing one boils down to people. Whether you’re struggling to attract right-fit candidates, or losing your best employees to a competitor, or even if your team just doesn’t seem to be engaged anymore, we can help.

Examples of this work include:

  • Recruiting, Hiring, & Onboarding
  • Training, Engagement, & Retention
  • Working Agreements & Organizational Structures
  • Leadership

Business Development & Sales

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Are you tired of competing on price? Does one customer represent half of your revenue, and you’re terrified of what might happen if they leave? Is your sales pipeline full, but somehow you’re still not closing business? We’ll help you get to the bottom of the issue, and then work together to fix it.

Examples of this work include:

  • Developing New Offerings
  • Business Model
  • Sales Process & Assets
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Our Approach

Real transformation requires fresh thinking, trust, and a deep understanding of your business’ full potential. Kinesis comes to the table with extensive knowledge of long sales cycles and complex, B2B offerings. We combine our experience with curiosity and engagement in the day-to-day of your business. From strategy to implementation, our collaborative, agile process produces remarkable results time and again.

(Of course, talking about our proven process is great. Seeing it through the eyes of real business owners is even better.)

 

 

It starts with a first step.

Good strategy begins with an understanding of who you are, where you’re headed, and your areas of greatest strength and opportunity. Our True North process is designed to yield those insights and chart a clear path forward for your business.

If Kinesis sounds like the partner you’ve been looking for, let’s talk.

Even the most profound transformation begins with a first step. Fill out the form to start a conversation.

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