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Dear Kinesis,

Running a business is hard.
You don’t have to go it alone.

Good strategy begins with an understanding of who you are, where you’re headed, and your areas of greatest strength and opportunity. But you can’t read the label from inside the bottle, and that’s where True North comes in.

Introducing True North

Taking place over several months, the Kinesis True North program is designed to help your business articulate your remarkability, uncover opportunities, and chart a path forward. Week-to-week, we’ll work closely with you and your leadership team to extract what’s already working well in your organization and where attention is needed.

Each True North is customized based on your needs and priorities, but could include:


Customer & Employee Interviews

Hear from the people who know your company inside and out.


Competitive Brand Analysis

See how you stack up (and stand out) against your peers.


“WHO” Persona Exploration

Identify your right-fit customer / employee and what makes them tick.


Referrers & Centers of Influence

Discover where new business is coming from and how to get more of it.


Mission, Values,
& Vision

Get clear on what you stand for and how to articulate it.


True North Report
& Transformation Plan

Learn where your greatest opportunities lay and chart a course forward.

I came to Kinesis saying, ‘I need more sales, I need a new website.’ And they turned around and said, ‘Well, first you have to know who you are.’ It required a total shift in mindset. You have to focus on the foundation first — once that part is clear, everything else falls into place.

David Nichols

david nichols

CEO & Co-Founder at Loupe

Is True North a fit for you?

If you’re ready to create meaningful change in your organization, you’re in the right place. Start a conversation by filling out the form.

One last thing…

True North will set you on a course of transformation. If Kinesis can help with that transformation, excellent. But if we uncover opportunities that would be better addressed internally or with a different resource, we’ll tell you that too. The goal of True North is to catalyze your success however possible.

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