The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).
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Susie Wittbrodt
Strategist
Susie is passionate about helping clients articulate what makes them remarkable, find their brand voice, and then shout their story from the rooftops. Her pre-Kinesis experience spanned everything from sales to operations to accounting to customer service, so she’s well-versed in the various complexities of the small business environment and what it takes to make a company thrive.
