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Business Pitfall: The Sell-Do Trap

If you run a professional services firm, or manufacture products to client specifications, I’m guessing you know what I mean when I say, “managing revenue is a challenge.” Isn’t “challenge” really just a nice way to say, “pain in the butt?” The problem faced by most service providers is that their business models don’t scale […]

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Marketing with WOW: Employee Brand Ambassadors

News Flash for Business Owners: Your employees are your most under-utilized, leverageable and accessible asset in your company. Every day, your employees interact with people on the phone, at meetings, in the halls, and on their computer. When they leave your facility, they go to stores, restaurants, gyms, banks, and bars. They call, text, post, […]

Build a Deep Moat for Business Success

Create your business differentiation I’ve spent countless hours telling any business leader who would listen that the only meaningful differentiation that a company has comes from within. Bear with me for a moment and I’ll explain. Company leaders spend time, energy, and money – lots of money – in search of the right product, service, […]

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Employee engagement: where do we begin?

Sadly, happiness at work is rare. Multiple studies show that 70 percent of our workforce in the United States is composed of individuals who don’t like their job. These people are emotionally disconnected from their workplace and less productive than engaged employees. This is beyond troubling. Unfortunately, HR departments everywhere are implementing Band-Aid solutions like […]

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