Creating a successful online presence eludes many professional service firms. Sadly, these companies are losing time, money, and customers with their company websites. If they’re fortunate, many organizations wind up with an online brochure. But, some end up with much worse. I have reviewed many websites that make me a bit queasy. These firms offer […]

I’m very excited today! We’re in the final phases of a test marketing campaign for our long time client, Amfit. The results are nothing short of phenomenal. Despite the tough economy, Amfit took the bold step and launched a new product in a new market. While it seemed like a risky move, Kinesis’ marketing analysis […]

  Kinesis clients are asking the big questions: “What is the ROI of Social Media? and “How do I measure the ROI of social media?” And these are great questions that companies should be asking. Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google […]

Looking to find the right partner for your business challenge? Sick of the mediocre results provided by RFPs and Google searches? Read on to discover my simple process for finding great talent.

Using Social Media to Hire Top Talent I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites or entirely separate […]

Making marketing “work” comes down to three key ingredients: Strategy, Execution, and Accountability. Here’s why owners struggle to get it right, and 3 priceless tips to fix anemic marketing.

You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. Sponge-on-a-Stick Technology You might also be surprised to hear that the basic concept of this thing I love to do […]

Three lessons businesses can learn from Instagram.

As businesses begin to recover from the recession, many are using this time to ask hard questions about exactly how they run their organization. For better or worse, the downturn forced many owners to downsize their internal teams and restructure which roles would be handled by employees and what duties could be outsourced. In this […]

The following post is the second in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provide a framework for selecting the right-fit marketing professional. Outsourcing: A Buyer’s Guide Now that you know the options in the […]