People don’t buy things. They buy solutions to problems; they want to fulfill a desire or meet a need. To market your business effectively, you have to KNOW your target audience and what problems they face. In your marketing efforts – whether written, online, or in person – you should be able to provide your […]
Kinesis CEO Shawn Busse joined ay Goltz, and Paul Downs share their insights on taking money off the table versus reinvesting it in the business.
At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]
From the economy to customer behavior, many variables could impact your business’ viability in the future. Learn how to look around the corner to what’s ahead.
You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]
This week on “Thinking Big,” we sit down with Greg Crabtree – a financial expert dedicated to helping entrepreneurs build the economic engine of their business.
This week on our Accelerator interview series, “Think Big,” we sit down with Su Embree, President of DHM Research – a public opinion research firm.
Podcasts are invaluable for business leaders to further personal development on your own time and pace. We’ve compiled a list of some of our favorites.
Learn about the psychological superpowers of storytelling in marketing.
If you are like many companies out there, you’re probably not getting the most out of your marketing time and budget. Businesses often confuse “getting their name out there” with effective marketing. However, they are not the same thing. Let’s start with a few scenarios to help understand what this ineffective exposure looks like: Scenario […]
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