It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
Kinesis is a “Best For The World” B Corp — 2 Years Running!
Kinesis is a proud member of the B Corp movement - an organization committed to great workplaces and social and environmental consciousness. Kinesis became a B Corporation in 2016, as a reflection of our core values and our belief that business should be used as a force for good.
Since then, we have been active members of the B Corp community - and today, we're excited to share that Kinesis has been honored as B Corporation's “Best For The World” in 2019!
This is the second year in a row that Kinesis has been recognized in the Workers Category, which B Corp summarizes as:
“What is a business without its workers? These B Corps prioritize their workforce through employee-focused efforts, from inclusive hiring practices to employee ownership.
Companies can make a large impact on the lives of their workers well beyond work hours. Our 2019 Best For The World: Workers honorees scored in the top 10% of all B Corps for their employee-friendly practices, such as ownership opportunities, job flexibility, and fair-chance hiring policies.”
However, this is a particularly exciting year for Kinesis - since in addition to the Workers Category, we are also being honored in Governance.
“These honorees embody what it means to use business as a force for good. By building their vision and values into their company bylaws, they ensure that their mission will live on with transparency and accountability.
Though it’s not a commonly discussed term, corporate governance impacts everyone. When companies incorporate their mission into the DNA of their company structure, they protect their long-term vision and fully commit to using business as a force for good. Our 2019 Best For The World: Governance honorees walk the walk every day through exemplary governance practices, scoring in the top 10% of all B Corps across the globe.”
We are honored to receive this recognition two years in a row, and to share the award with so many incredible companies doing business the right way. Thank you for celebrating with us!