Posts about Workplace

By December 18, 2019

Solving workforce challenges is hard. Do you have what it takes?

Companies that invest in their people and culture have higher employee engagement. The results are increased profitability and better performance.

By November 18, 2019

Admitting When You’re Wrong: Lessons from a Single Letter

The Kinesis book, Marketing from the Inside Out, has been wildly successful. The only problem? We need to re-write a chapter of it.

By June 18, 2018

What We Learned at the Small Giants Summit

Kinesis attended the annual Small Giants Summit last month, filled with actionable leadership insights. We summarized some of our favorites.

By May 18, 2016

How much should my company invest in culture and team building?

Work – any work – is rarely a cakewalk. At Kinesis, it can sometimes feel like we’re inventing the wheel each and every day. And we’re by no means unique – increasingly, “easy” labor has been shifted offshore or automated by software to eliminate repetitive tasks. These days, just about any modern workplace can be […]

By March 16, 2016

Talent engine secrets

How to recruit and retain the best of the best employees At Kinesis, we’re often asked about talent, recruitment, and the importance of marketing when it comes to building a great workplace – since we believe that HR and marketing are inherently related. The fact is, employers today face a shrinking talent pool and a low […]

By September 1, 2015

The power of a simple “Great job!”

Here’s a simple marketing strategy: recognize your people for their efforts. Say “Great job!” or “Well done!” or “Nice work” or “Thank you!” to your employees when they do a good job, when they demonstrate mastery of a skill, when they try something new, when they mentor someone else, when they show up early to work, when […]

By August 28, 2015

The sweeping power of purpose

Recently, I was reading a 2014 Deloitte study of organizations with a highly-engaged workforce. And I was struck by a story they told. It is an incredible showcase for the power of an organization’s purpose (what Simon Sinek calls your Why). In the study, researchers found that companies with highly-engaged employees emphasize a core purpose that does not […]

By April 6, 2015

How can I attract more of the right employees?

Business leaders tend to run into one of two problems when attempting to accelerate company growth: 1) They need more leads or 2) They need better people. Many are quick to turn to marketing to solve the former, but few realize that marketing actually plays a key role in both – filling the sales funnel […]