How Kinesis Spends Our Marketing Dollars Shawn Busse It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie) Susie Wittbrodt In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.