This week on “Thinking Big,” we sit down with Greg Crabtree – a financial expert dedicated to helping entrepreneurs build the economic engine of their business.
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At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]
When it comes to Mergers and Acquisitions, one major contributor to the valuation process often gets overlooked: company culture.
In the early 1900s, Reverend Russell Conwell – founder of Temple University – gave a popular speech called “Acres of Diamonds.” The moral of the story is this: Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard – if you but dig for them. Personally, I […]
From small businesses to multi-million dollar corporations, we can all agree that marketing is essential to your profitability and growth. In the race for market share, marketing efforts are like Nike shoes and Gatorade – they provide your company with the fuel and support you need to generate sales. But as you go about trying […]
Learn how to write remarkable company values for less employee turnover, higher customer retention and greater profitability.
Create your business differentiation I’ve spent countless hours telling any business leader who would listen that the only meaningful differentiation that a company has comes from within. Bear with me for a moment and I’ll explain. Company leaders spend time, energy, and money – lots of money – in search of the right product, service, […]
In this 21 Hats podcast episode, Laura Zander talks with Shawn Busse and Jay Goltz about her eight-month journey pursuing an acquisition.
Co-Founder and CEO of Kinesis Shawn Busse joins Jay Goltz of Artists Frame Service and Laura Zander of Jimmy Beans Wool to discuss how building a business is about more than just the marketing.
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