It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
Thinking Big with Greg Crabtree
Shawn has an incredible knack for finding opportunities in your business and turning them into new streams of revenue. No one does a better job with transforming companies, inspiring audiences, or connecting the dots between brand and culture. Over the years, Shawn has led numerous transformational business efforts; his fundamental approach to doing business is summed up in two words: win-win.