
How to maximize your marketing budget (whatever it is)
Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).
This post is dedicated to my business partner, Shawn Busse.
Shawn embraces the Inbox Zero principle. I, on the other hand, cling to my e-mails "in some weird buddhist way" as Merlin Mann puts it.Can't help it. I'm a reforming packrat. Reform is sloooow.
Merlin says, "Once you've mined the gold out of your e-mail, it's a dead skeletal husk and you should throw it away."
Yes, Merlin.
Are you like me and hang on to every e-mail you've ever received? Listen to Merlin Mann's talk. Better yet, make your whole team listen to it. He IS Merlin Mann after all.
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