wick·ed prob·lem | \ ˈwi-kəd ˈprä-bləm \
Noun: A “wicked problem” is one that presents a unique challenge, in that it often involves changing variables and no clear-cut solution. These wicked problems plague societies and individuals alike, but are particularly prevalent in a business environment.
What wicked problem is facing your business?
At Kinesis, we’ve worked with a number of small businesses — and have found that in particular, three wicked problems tend to keep business owners up at night: