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We Tried That Brand Thing. It Didn’t Work

We Tried That Brand Thing. It Didn’t Work

Employees talk about your company when you’re not around in a certain way. Ideally, they talk about your company in the way you want them to, and your customers talk about the company in the same way. I think that’s the opportunity for small businesses, is to align those internal forces and that external awareness.

shawn busse

Co-Founder and CEO at Kinesis

Episode 99

In this episode, Shawn Busse, Jay Goltz, and Paul Downs trade insights on the meaning of brand and how it informs both culture and customer experience. They also share their thoughts on several unique recruiting strategies meant to address the nationwide labor shortage.

21 Hats is an online community for business owners and entrepreneurs looking to compare notes, share wins and losses, and learn from one another.

Hosted by Loren Feldman, the 21 Hats Podcast spotlights seven entrepreneurs as they navigate the challenges of building and maintaining a successful business amidst the backdrop of a pandemic. The weekly roundtable covers topics spanning sales and profitability to recruiting and retention, featuring candid insights from established business owners.

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