Your regular programming will not be returning shortly. We’re taking this opportunity to announce an important shift in our content marketing strategy.

Did you hire someone recently to fix all your woes in a certain department? Is that person just not cutting the mustard? Here’s why.

I think we’ve all got the memo: the economy is in the toilet. Yep, it’s more than just housing and automakers. The current recession has reached into nearly every nook and cranny of our diverse economy. Quick to React Many businesses have a knee-jerk response to a downturn – cut the marketing budget. Or, more […]

At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]

A strong and differentiated value proposition can position your business to succeed. A value proposition is a short statement that tells your prospect why they should buy from your company. It is focused on outcomes. It helps spread word-of-mouth marketing and it differentiates you from the competition.

The following post is the second in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provide a framework for selecting the right-fit marketing professional. Outsourcing: A Buyer’s Guide Now that you know the options in the […]

Learn how to get referrals with a referral management program that works to generate leads and growth.

Learn how to get referrals with a referral management program that works to generate leads and growth.

It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.