Introducing ‘The Spark’
‘The Spark’ is when business leaders stand right on the cusp of opportunity, but need a little extra oomph to move from inspiration to transformation. Keep an eye on the Kinesis blog for this new series.
Lifetime Customer Value (LCV) Calculator
As a follow-up to this earlier post, I thought I'd provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets.
This spreadsheet addresses more than just the LCV - you can actually use this to sheet to calculate retention rate, for instance). It's a great tool you can download directly from here:
(Thanks to Microsoft Office Online Community for providing this resource)
