Rebuilding the foundation
We met Reitmeier in when (like many small businesses around this time) the company was still recovering from the blows of the recession. Sales were declining, employee turnover rate was on the rise, and the company struggled with finding a corporate identity to believe in.
While their logo and website were certainly due for an update… Reitmeier knew they needed more than just new marketing materials. They sought to build a new foundation – and put a focus not just on marketing to their external customers, but also developing an engaged workforce to champion their brand. In other words, they needed to restructure their marketing from the inside out.