The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).
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Allie brings a thoughtful and deliberate approach to her design work. Her happy place is taking pen to paper before going straight to the computer — which helps to lay out her ideas in a freeform way. She loves creating visual transformation for clients, and feels grateful to be able to be creative in her work every day.