Culture in Mergers & Acquisitions Shawn Busse When it comes to Mergers and Acquisitions, one major contributor to the valuation process often gets overlooked: company culture.
The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie) Susie Wittbrodt In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.