Article Susie Wittbrodt The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie) In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Article Wendy Maynard The “Sales and Marketing” role (or, how to hire a leprechaun) Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated — and why they shouldn’t be.