If your brand feels stale or doesn’t seem to fit you anymore, congrats! That’s usually a sign of success. Maybe you’ve matured as an organization or evolved your offerings, and you’re competing at a higher level now. Whatever the case, you’ve come a long way… and it’s time for your brand to catch up.
Who You Are ≠ How You're Known
When an organization evolves over time but their brand expression stays the same, it creates a gap between perception and reality. Reality may be that you’re the best in your industry, but the market still perceives you as the rickety startup this brand used to represent.
The more time passes, the wider that chasm becomes… leading to confusion and missed opportunity. We call this the brand gap.
What if your brand worked for you, not against you?
On the other hand, closing that gap can unlock potential in all areas of the business. Your internal identity and outward expression are in alignment. The journey from contact to contract now feels cohesive. Clients know what to expect from you, so they entrust you with their most important projects. That authenticity shines through to candidates, who become curious about your work and seek you out.
How We Get There:
From the Inside Out
We close the brand gap by starting with what’s real and remarkable about your company — harvesting the tenets of your mission, values, and vision. From there, we engage perspectives from in and around your business to unearth a brand that is authentic and dimensional.
This empowers us to begin concepting, designing, making, and evolving. Outcomes of that work may include:
- Company Name
- Logo & Visual Identity
- Brand Voice & Messaging
- Website
- Culture-Building Assets
- Sales Assets
- Process/Service Visualizations
- Branded Productized Services
Our unique approach to branding is one of co-creation: We’ll guide you through a process that brings together our expertise and creativity with your in-depth knowledge of the business. Together, we partner with you to explore, define, and articulate who you are and how your brand is communicated across the organization and beyond.
From strategy to aesthetics to language, we build brands that turn heads, inspire trust, and resonate both internally and externally. That process has been refined over decades of working with diverse clients — from luxury tilemakers to automation engineers.
“We make excellent handmade tile, and we do it well. But we’re tilemakers, not marketers, so the ‘handmade’ element of our marketing didn’t reflect the quality we’d become known for. We wanted our outsides to match our insides. Now it looks cool — it’s just gorgeous! Everything gels. It’s so much healthier than it was before. If you just need a pretty new logo, this is a whole different experience.”
anthony asch
president, pratt + larson
“We make excellent handmade tile, and we do it well. But we’re tilemakers, not marketers, so the ‘handmade’ element of our marketing didn’t reflect the quality we’d become known for. We wanted our outsides to match our insides. Now it looks cool — it’s just gorgeous! Everything gels. It’s so much healthier than it was before. If you just need a pretty new logo, this is a whole different experience.”
anthony asch
president, pratt + larson
Tell us about your transformation.
Has your business outgrown how it’s currently showing up in the world? What are you envisioning for your next chapter?
Let’s work together to create a brand that elevates, expands, and endures.