You know the saying: “Never judge a book by its cover”? It may be a strong life philosophy, but it’s not an accurate description of online user behavior.

Problem employees can have severely harmful effects on your business. Learn about the true cost of keeping a bad apple on board.

I receive a lot of email. I’d say at least 30 messages a day (not counting spam). Included in this potpourri (haven’t used that word since 1987) are client messages, job requests, and sales letters. I’d like to take a few minutes to focus on the last category of message, since many of our readers […]

Leverage your site to capture leads When clients come to Kinesis and ask us to design a website for their company, they often don’t know of all of the exciting ways to leverage their website to capture leads, build customer loyalty, and differentiate their company from the competition. So, to help give you ideas, here […]

You need to cut through the clutter to catch the eye of the customer and keep their attention. The secret to doing this is to offer value.

Hopefully you’ve read Part 1 of this series and I’ve convinced you that your company must gather testimonials on a regular basis, as well as given you specific ideas for how to leverage them. The next thing that I would like to provide you with is a systematic approach to soliciting testimonials from your clients […]

Your LinkedIn business profile is a powerful network building tool. Learn how to market yourself to ideal prospects and grow your business.

Learn how to write remarkable company values for less employee turnover, higher customer retention and greater profitability.

In Part I of this series, we discussed how personal branding can help build your company. The truth is, personal brands of you, your leadership, and even your team, communicate essential information about your business to prospects, referrers, investors, potential candidates, and your staff. It’s essential for your leaders to establish a positive, knowledgeable personal […]