‘The Spark’ is when business leaders stand right on the cusp of opportunity, but need a little extra oomph to move from inspiration to transformation. Keep an eye on the Kinesis blog for this new series.

Loupe’s spark was Shuv — a proprietary offering enabling engineers to remotely push updates to any machine, from anywhere.

For G4 Kegs, the spark was becoming a new kind of industry leader — one that prioritized meaningful partnerships in a time when the brewing industry was aflame.