Add value to your customer

February 15, 2011

More of our musings

The Sell-Do Trap and How to Escape It

The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).

The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)

Susie Wittbrodt

In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.

Initiate your
quantum leap.

What would reaching the next level mean for your business? Let’s start there. Fill out the form, and we’ll be in touch to explore what’s possible together.

Add value to your customer

More of our musings

The Sell-Do Trap and How to Escape It

The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)

Initiate your quantum leap.

Initiate your
quantum leap.