“I came to Kinesis saying, ‘I need sales and marketing.’ And they turned around and said, ‘Well, first you have to know who you are.’ Now, instead of trying to go out and knock doors down, we’ve turned ourselves into a magnet for right-fit customers. When it’s that simple and clear, it feels effortless.”
david nichols
Loupe CEO & Co-founder
I came to Kinesis saying, ‘I need sales and marketing.’ And they turned around and said, ‘Well, first you have to know who you are.’ Now, instead of trying to go out and knock doors down, we’ve turned ourselves into a magnet for right-fit customers. When it’s that simple and clear, it feels effortless.
david nichols
Loupe CEO & Co-founder
It’s time for a smarter approach to marketing.
The business world is noisier than ever — and your customers (like you) are tired of being shouted at. It’s no secret that marketing models of the past are fundamentally broken. Fortunately, there’s a better way to catalyze sales and position you for growth.
Introducing True North
Good marketing begins with an understanding of who you are, where you’re headed, and your areas of greatest strength. The Kinesis True North program is designed to help your business articulate your remarkability, uncover opportunities, and chart a path forward.
Each True North is customized based on your needs and priorities, but could include:
Customer & Employee Interviews
Hear from the people who know your company inside and out.
Competitive Brand Analysis
See how you stack up (and stand out) against your peers.
“WHO” Persona Exploration
Identify your right-fit customer / employee and what makes them tick.
Referrers & Centers of Influence
Discover where new business is coming from and how to get more of it.
Mission, Values,
& Vision
Get clear on what you stand for and how to articulate it.
True North Report
& Transformation Plan
Learn where your greatest opportunities lay and chart a course forward.
Is True North a fit for you?
If you’re ready to create meaningful change in your organization, you’re in the right place. Start a conversation by filling out the form.
One last thing…
True North will set you on a course of transformation. If Kinesis can help with that transformation, excellent. But if we uncover opportunities that would be better addressed internally or with a different resource, we’ll tell you that too. The goal of True North is to catalyze your success however possible.