Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.
The Anchor Price
Fundamentally, I want to talk to an owner and say ‘What is your challenge? Here’s what it’s going to cost to work through that challenge. Will the value of that work exceed what you’re going to pay? And if it does, we can keep talking about the different aspects of the investment.
Co-Founder and CEO at Kinesis
In this episode, Shawn Busse, Paul Downs, and Liz Picarazzi discuss their strategies for anchor pricing, or the first number they offer to prospective customers. Later, Liz shares the high and lows from a recent wave of publicity.
21 Hats is an online community for business owners and entrepreneurs looking to compare notes, share wins and losses, and learn from one another.
Hosted by Loren Feldman, the 21 Hats Podcast spotlights seven entrepreneurs as they navigate the challenges of building and maintaining a successful business amidst the backdrop of a pandemic. The weekly roundtable covers topics spanning sales and profitability to recruiting and retention, featuring candid insights from established business owners.