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The Anchor Price

The Anchor Price

Fundamentally, I want to talk to an owner and say ‘What is your challenge? Here’s what it’s going to cost to work through that challenge. Will the value of that work exceed what you’re going to pay? And if it does, we can keep talking about the different aspects of the investment.

shawn busse

Co-Founder and CEO at Kinesis

Episode 105

In this episode, Shawn Busse, Paul Downs, and Liz Picarazzi discuss their strategies for anchor pricing, or the first number they offer to prospective customers. Later, Liz shares the high and lows from a recent wave of publicity.

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