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Death to Bad Business Names
The company naming process is often less than strategic — usually a box to check on a business license. As a result, many names are in need of a refresh.
The company naming process is often less than strategic — usually a box to check on a business license. As a result, many names are in need of a refresh.
Mission statements are comically ubiquitous. Unfortunately, they’ve been stripped of everything meant to make them powerful. Consider a different approach.