The company naming process is often less than strategic — usually a box to check on a business license. As a result, many names are in need of a refresh.
Kyle Huck
Strategist
Kyle’s background is extensive — spanning from graphic design to digital marketing to earning his MBA. He loves finding common threads between business strategy, marketing, and brand expression — and enjoys working with clients to help uncover and amplify their remarkability.
Superpower:
Where Data Meets Creativity
Joined Kinesis:
2019
Authored by Kyle Huck
Mission statements are comically ubiquitous. Unfortunately, they’ve been stripped of everything meant to make them powerful. Consider a different approach.
Did you hire someone recently to fix all your woes in a certain department? Is that person just not cutting the mustard? Here’s why.