The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).
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Michelle Cheney
Designer
Michelle believes transforming brands means aligning beauty with purpose. She loves working with clients to develop their visual identity, helping them express who they are within a visual language. She likens her role to being a visual interpreter. Her belief is that good design can have a profound effect on how we engage with the world and each other.