Stop competing on price! Learn how to combat commoditization — exemplified by the Makino’s effect on the manufacturing industry.
Shawn has an incredible knack for finding opportunities in your business and turning them into new streams of revenue. No one does a better job with transforming companies, inspiring audiences, or connecting the dots between brand and culture. Over the years, Shawn has led numerous transformational business efforts; his fundamental approach to doing business is summed up in two words: win-win.