Running a business is no small task — and the odds are against you. 95% of businesses fail to reach $1 million in revenue; only 0.001% make it to $5 million. Unfortunately, there isn’t a road map or owner’s manual to help navigate this thorny maze… so we went ahead and wrote one.
Transformational growth for purpose-driven leaders
By Shawn Busse & Wendy Maynard
Introducing Marketing From the Inside Out — the culmination of our decades of working with clients, and our fundamental philosophy for how to run a business the right way (and succeed!).
Leveraging more than 20 years of experience consulting with hundreds of small business owners, Marketing from the Inside Out® provides leaders with a framework to effectively engage employees, customers, and the marketplace for profound business transformation.
In this book, you’ll learn how to:
- Connect the dots between your Mission, Vision, and Values and sustainable growth
- Hone your core purpose with a One-Word Mission™
- Shift your emphasis from “more clients” to “Dream Clients”
- Reduce employee turnover and grow your talent pool
- Differentiate your company, even in a crowded marketplace
- Build an effective and actionable marketing plan