Stop competing on price! Learn how to combat commoditization — exemplified by the Makino’s effect on the manufacturing industry.
Happy New Year to our Kinesis friends and fans!
Resolutions come and go as quickly as the ball dropping in Time Square. But here at Kinesis, we are determined to keep ours. And what is our 2012 resolution? To blog. To write, share, post, and discuss relevant and exciting marketing insight to help you build your business and better your company.
To make it stick, we are making our resolution public so that you can hold us accountable. That’s part of it, right? We are excited to keep up the momentum throughout the year and provide you with the information you are looking for. Tell us what you’d like to see – we are all ears when it comes to your questions, concerns, and ideas, so keep on sharing.
Our 2012 Resolutions
What are your resolutions this year? Here are our staff resolutions for your enjoyment and our accountability:
- Michelle: “Work on my own professional development. Explore the world’s creativity and get inspired. Learn new tricks!”
- Wendy: “Run 2 miles at least 3 times per week.”
- Jade: “Learn something interesting, useful, and extremely nerdy.”
- Shawn: “Grow! And, as part of that - find a new, inspiring, and creative space that our business can call ‘home’ for the next 3 years.”
- Alison: “To get to know YOU: the friends, fans, readers, and clients of Kinesis.”
Who is Alison Stiven?
But wait. Who is Alison? She is the most recent addition to Kinesis as Execution Team Leader, or as she likes to call it, the ‘Making it Happen Master’. At Kinesis, she hopes to bridge the gap between the Creative and Strategic teams to move projects forward and efficiently meet client needs and goals.
For the past 5+ years, Alison has been leading the marketing efforts at Kittelson & Associates, Inc., a transportation engineering firm, playing an integral part in the marketing, branding and outreach of the firm and its staff; leading internal events, improving and implementing proposal processes and initiating marketing best practices. Alison is also the current President-Elect for the American Marketing Association, and enjoys spreading the AMA love throughout the Portland marketing community.
In her free time, Alison is an avid runner, reader, piano-player, networker, Portland restaurant explorer, and traveler.
Let's Stay Connected!
Continue to watch for our weekly blog postings, updates on Facebook and LinkedIn, as well as our upcoming newsletter and new website launch! A lot to be excited about in 2012!