The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work).
Michelle believes transforming brands means aligning beauty with purpose. She loves working with clients to develop their visual identity, helping them express who they are within a visual language. She likens her role to being a visual interpreter. Her belief is that good design can have a profound effect on how we engage with the world and each other.