Stop competing on price! Learn how to combat commoditization — exemplified by the Makino’s effect on the manufacturing industry.
catalyst-sherpa-part-at-desk

Michelle Cheney
Designer
Michelle believes transforming brands means aligning beauty with purpose. She loves working with clients to develop their visual identity, helping them express who they are within a visual language. She likens her role to being a visual interpreter. Her belief is that good design can have a profound effect on how we engage with the world and each other.