Keeping pace with the growth of the company
Prior to working with Kinesis, Solid Form had already experienced growth for a number of years – however, they had big plans for the future of the company and rewriting the script around recruitment. In order to do that, they knew they would need to have a better marketing presence.
In addition, they wanted their brand to adequately communicate who they were to the right customers. Having never evaluated their customers before, the message was not targeted and didn’t express what the company stood for.