Authored by Marcella

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Your values, mission, & vision in play

You’re pumped. You’re fired-up. You’re feeling awesome. You just landed on a powerful set of values, crystal-clear mission, and a Big-Hairy-Audacious-Goal (or big vision) equivalent to climbing Mt. Everest. You can’t wait to start using these core elements to lead your team, build a culture of A-players, and create a customer base of raving fans. […]

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Craft a company vision to achieve your business goals

A vision keeps you focused. I love running. It occupies my thoughts throughout every day. I spend more time than I care to admit researching and building training regimes. Like most runners, I am passionately opinionated about running gear. Just talking about running sends me into state of euphoria. I even have 26.2 (the length […]