Trade shows and exhibitions tend to be one of the most expensive forms of marketing, which is why some businesses (particularly small businesses or start-ups) get discouraged when it comes to the cost. However, many don’t realize how lucrative these events can be if the right steps are taken to prepare your team and generate […]

Here is your definitive guide to engaging your employees with the core values of your company by Ashley Freeman from employee engagement company INVOLVE.

Make a great first impression Companies only have one chance to make a strong first impression, which is why it is essential to put your best face forward—not just in your interpersonal interactions, but with your website content, as well. Nowhere is this truer than on your company’s ‘About Us’ page. Most likely, you already […]

The best managers build great teams The best managers can’t be defined by specific personality characteristics. While some of them are calm and soft-spoken, others could be more accurately described as a extremely extroverted and wildly enthusiastic. Regardless of their personality, the very top leaders have something in common – they drive bottom-line results for […]

Social Media: Part of Customer Service We’ve been told that the most important business tenant to emerge from social media is that “customer service is the new proactive marketing.” Indeed, social media – be it blogging, tweeting, Facebooking or photo sharing – has given businesses a direct conduit to customers. Instead of traditional marketing, where businesses […]