catalyst for change

ABOUT SHAWN

Founder. CEO. Speaker. Twenty-five years working with owner-operated companies. Certified Vistage speaker. Author of Marketing from the Inside Out.

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Shawn is one of the most creative thought leaders I’ve ever known when it comes to innovation, creativity, marketing, and growth strategies. Highest recommendation to have him speak to your groups.”

– Brad Greer, Vistage master chair

A Career Rooted in Creativity

Before launching Kinesis in 2000, Shawn earned an MFA in sculpture and taught art at Southern Oregon University. He’s also a welder, a furniture builder, and a martial artist who received his black belt from Chuck Norris.

That unlikely background shaped a contrarian thesis. Most businesses are stuck copying their competitors, struggling to stand out, and overpaying for marketing. Twenty-five years of working with owner-operated companies has proven the pattern and revealed the way out.

Under Shawn's leadership, Kinesis earned the Portland Business Journal's Lighthouse Award, given to companies that make Oregon's 100 fastest-growing list five years running. The company became one of the first 1,000 certified B Corps and was recognized in the top 10% of companies globally for culture and governance impact. Shawn is the author of Marketing from the Inside Out, a certified Vistage speaker, and has been a member of both Vistage and the Entrepreneurs Organization (EO).

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Speaking experience

Automate
Value Shops: Building an Automation Practice Designed for this Century
2024

SMPS Summit
Asymmetric Upside: Growth in a time of Exponential Change
2023

OEDA: Oregon Economic Development Association
Branding and Marketing 101
2023

PHRMA: Portland Human Resource Management Association
Finding Purpose
2022

SWCA (Southern Washington Contractor’s Association) Summit
Remarkability as a Workforce Solution
2022

SWCA Construction Summit
Recession Resilience
2020

B Corp BLD: Annual Summit
People & Profits
2021
Building a New Business Paradigm
2019

Pacific Northwest Defense Coalition Supply Chain Conference
Recession Resilience
2020

Association of General Contractors Oregon
How to Recruit the Best of the Best
2018

Pacific Northwest Defense Coalition
The Candidate’s Journey: How to Recruit and Retain the Best of the Best
2018

Real Estate Investment Trust
Marketing from the Inside Out®
2018

McMinnville Economic Development Operational Excellence
The Power of Storytelling
2018

Small Giants Summit
Talent Engine: The Secret to Recruiting and Retaining the Best of the Best
2017

McMinnville Economic Development Forum: NEXT Speaking Series 
Mission, Vision, and Values as Competitive Advantage
2017

Oregon Manufacturers’ Summit
Sales & Marketing for the 21st Century
2017
The Candidate’s Journey
2016

Northwest Self Storage Annual Employee Meeting
Social Media and the Engaged Employee
2017

Advance Astoria Economic Development Panel
Planning for Astoria’s Future
2016

Oregon Economic Forum
What’s Next after the Election?
2016

Awards

Best For The World Honoree
B Corporation
2018, 2019

Best Entrepreneurial Companies in America
Entrepreneur Magazine
2016

Oregon’s Fastest-Growing Companies
Portland Business Journal
2012, 2013, 2014, 2015, 2016

Lighthouse Award
Portland Business Journal
2016

Publications

Pragmatic Marketer

Daily Journal of Commerce

Portland Business Journal

Octane: The Entrepreneurs’

Organization Magazine

Blue Ocean Strategy Blog

Education

Southern Oregon University
Bachelor of Fine Arts

Ohio University
Master of Fine Arts

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Professional experience

Founder & CEO, Kinesis
Jan 2000 – Present

EO Strategic Partner
2024 – present

Vistage
2018-present

EO Accelerator Mentor
2016-2017

Entrepreneur's Organization, Member
2015-2017

EO Accelerator
2009 – 2012

Adjunct Professor, Southern Oregon University
Jan 1999 – Jun 2004

The Book Behind the Consulting Services

The principles and methodologies we use in our Marketing From the Inside Out consulting practice are detailed in our book, Marketing From the Inside Out, which represents the culmination of our decades of client work and our fundamental philosophy for how to run a business the right way and succeed.

The book serves as an introduction to our consulting approach, offering leaders insight into the transformational framework we’ll apply when working together.

Marketing from the Inside Out, by Wendy Maynard & Shawn Busse

Looking to engage Shawn for your next event?

Shawn loves partnering with peer organizations to inspire and engage. Fill out the form with some details about your event, and we'll get back to you shortly.

Prefer to talk it through? Call or text Shawn anytime: (541) 941-9920

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