marketing from the

inside out

The Candidate’s Journey

Thank you for attending our presentation! In appreciation of your time, we’ve assembled some of our top resources below.



Reitmeier Logo

Reitmeier Case Study

A Tualatin-based commercial HVAC contractor, Reitmeier has experienced the challenges of a shrinking talent pool firsthand. Since 2012, the company has been reimagined by Reitmeier President Jeff Nusz – resulting in not only winning the war on talent, but also a 96% employee retention rate. Read more of the Reitmeier story, and how marketing can fuel your recruitment engine. Read the case study »



Solid Form logoSolid Form Case Study

The skilled trades have been feeling the pressure of a shrinking talent pool for awhile now. With Baby Boomers retiring at a rate of 10,000 people a day, this has been a topic of national conversation for the better part of the last decade. Deven Paolo, President of Solid Form, sought a new way to approach this growing crisis – by closing the gap between business and education. Read more of the Solid Form story, and how they amplified this message to partners, prospective employees, and the community at large.
Read the case study »



Additional Resources

Establish Brand Foundations

Write a Mission StatementHow to Write a Powerful Mission Statement

A well-crafted mission statement can take your business to the next level. Here’s how to write a powerful mission statement for your company.



values-featured-part2bHow to Create Remarkable Core Values

Learn how to write remarkable company values for less employee turnover, higher customer retention and greater profitability.



core-purpose-hero-featureHow to Craft Your Company Vision

Identifying a clear vision for your company guides strategy, aligns decisions, and brings purpose and focus to your employees.



overcommunication-featPutting Your Brand Foundations to Work

Many understand the importance of a clear company mission, vision, and core values – but few know how to make them an integral part of their internal culture.




Build a Great Workplace

marketing-hr-featHow to Attract More of the Right Employees

Engaged, motivated employees drastically boost profitability, improve team performance, deliver top-notch customer service, and uphold your company’s brand.



hire-new-talent-180x180How to Nurture and Retain A-Players

Developing a thoughtful, consistent talent management process can dramatically increase the odds that your team abounds with brilliant, high-performing A-players.



bad-apples-feature-imageThe High Cost of a Bad Apple

Problem employees can have severely harmful effects on your business. Learn about the true cost of keeping a bad apple on board.




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