Few channels are as powerful as LinkedIn for B2B services marketing. Here are just a few ways your company can begin leveraging this marketing asset (be sure to sign up for our blog to receive updates)
- 3 Steps to Boosting Your Visibility on LinkedIn
- 5 Steps to Improve Your LinkedIn Company Page
- 1074 Reasons LinkedIn Matters to B2B (Shawn Busse’s post on how to leverage LinkedIn’s publishing platform)
Sources:
- The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes, Conducted by Nora Ganim Barnes, Ph.D., Ava M. Lescault, MBA, Charlton College of Business Center for Marketing Research, University of Massachusetts Dartmouth
- LinkedIn, LinkedIn Announces Third Quarter 2013 Financial Results, LinkedIn News Release, October 29, 2013
- Chinet, The Lost Art of Getting Together: Quantitative Exploration of Consumer Attitudes and Behavior, Conducted by the Buntin Group and Survey Sampling International (SSI), June 17, 2013
- Oktopost, LinkedIn for B2B Lead Generation: Why, When, How
- HubSpot, The State of Inbound Marketing 2010; The State of Inbound Marketing 2011; The 2012 State of Inbound Marketing
- Michael Brandon Myers, 500 Illustration