Few channels are as powerful as LinkedIn for B2B services marketing. Here are just a few ways your company can begin leveraging this marketing asset (be sure to sign up for our blog to receive updates)

• 3 Steps to Boosting Your Visibility on LinkedIn
• 5 Steps to Improve Your LinkedIn Company Page
• 1074 Reasons LinkedIn Matters to B2B (Shawn Busse’s post on how to leverage LinkedIn’s publishing platform)

 

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Sources:

1. The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes, Conducted by Nora Ganim Barnes, Ph.D., Ava M. Lescault, MBA, Charlton College of Business Center for Marketing Research, University of Massachusetts Dartmouth
2. LinkedIn, LinkedIn Announces Third Quarter 2013 Financial Results, LinkedIn News Release, October 29, 2013
3. Chinet, The Lost Art of Getting Together: Quantitative Exploration of Consumer Attitudes and Behavior, Conducted by the Buntin Group and Survey Sampling International (SSI), June 17, 2013
   
4. Oktopost, LinkedIn for B2B Lead Generation: Why, When, How
5. HubSpot, The State of Inbound Marketing 2010; The State of Inbound Marketing 2011; The 2012 State of Inbound Marketing
6. Michael Brandon Myers, 500 Illustration